Seize the years
Meet father and daughter, Steve and Rachael — 32 years apart but two peas in a pod. Inspired by family members walking through life with a positive attitude towards health and growing older, Yeu is their commitment to sharing this message with the world.
1992 - Steve after a 100-mile bike ride to raise money for the kids cancer ward at Leeds Hospital. The little girl in the background is Rachael.
How it all began
In the heart of our founding story lies a family deeply rooted in the spirit of embracing challenges and seizing every opportunity that comes their way. With a motto echoing the sentiment, "you'll never know if you don't try," our co-founders, Rachael and Steve, embarked on individual journeys marked by activity, adventure, and the pursuit of an extraordinary life.
Despite the physical distance that sometimes separated them, their common thread was woven by a shared passion for maintaining a healthy and active lifestyle.
2018 - During a 120km tandem bike adventure evading bears on Vancouver Island
You’re never too old
As Rachael entered her 30s and Steve reached the milestone of 60, a realisation struck them both. The world around them seemed determined to pigeonhole them into the confines of aging stereotypes.
Media and marketing relentlessly conveyed the message that getting older meant sacrificing the joy and excitement of life. Rejecting this narrative, Rachael and Steve steadfastly refused to accept the notion that age should dictate one's vitality.
2022 - 30 years later live streaming Rachael's pandemic wedding day to family and friends
The inception of Yeu
United by a commitment to defy societal norms, Rachael and Steve sought to create a brand that empowers individuals with an abundant and ambitious mindset. Yeu was born with a mission to craft nutrition products that not only nourish the body but also uplift the spirit, ensuring that regardless of age, everyone can continue exploring the unique contours of their life's story.
The essence of Yeu lies in putting a smile on your face and fostering a thriving spirit that stands resilient against the constraints of time.
Yeu's mission is to make living an active, adventurous, and extraordinary life beyond 50 the new norm. Our focus is on simplifying how people aged 50+ get their daily longevity nutrients.
Seize the years,
Rachael
Head of Brand and People
