Having a pro-ageing mindset
Is this the secret to living an active, adventurous, and extraordinary life for longer?
From social media influencers and magazine covers to billboards and the entertainment industry, I am inundated daily with messages of ageing being something I should dread and fight against. Honestly, most of it is contradictory, unsustainable, and not even that much fun.
It sometimes seems we may even be just accepting this narrative without even realising it.
As a lifelong extreme endurance sports athlete, that won’t really fly with me. I have no intention of fading into the background anytime soon. Especially not when I think of everything I still want to experience!
During my 50’s I started dabbling with biohacking. Nothing too extreme. Mostly making incremental modifications to my nutrition and experimenting with various nootropics and adaptogens which I’ll share more about in a future newsletter. These small manageable habits and routines started to compound. Somehow, I felt better than I had in my 30s and 40s!
So when I turned 60 in 2021, I made a commitment to myself and my family. I decided that my 60s would be the most creative, productive, and joy-filled decade of my life. Realising how much of our healthy longevity journey comes down to daily lifestyle choices gave me a strong True North. This is why (when most people my age are thinking about retirement) I am going back to square one and launching Yeu.
My goal is to arrive at 70 with a strong body, good health, and a clear mind so I can keep doing the things I love with the people I love and I want to make that the reality for as many people as possible — including YOU!
All of this has led to the foundations of Yeu:
⚡ Longevity isn't just about counting the years; it's about making each year count
🌎 Healthy longevity must become an accessible, relevant, meaningful, and affordable lifestyle for as many people as possible
🧫 Science and nutrition can enable us to live active, adventurous, and extraordinary lives
I can’t be the only person in my generation finding it challenging to make sense of what I can and need to do as I get older. This is why our products will always support making our cells strong, keeping the body's defenses up, and helping our brain work well. Yeu will make it easier to keep moving, experiencing, and creating — no matter our age! Because here at Yeu, we see growing older as a privilege.
Whether you are 20 or 90, everyday life moments are an opportunity to focus on what matters.
Let me know what you would like to see in future issues of Rise + Thrive. You can always email yourfriends@helloyeu.com or connect with me directly via LinkedIn 😃
Seize the years,
Steve Jennings | Co-Founder + CEO, Yeu
This blog post was originally featured in the first edition of our bi-weekly newsletter, Rise + Thrive, on April 16th 2024.
